Create a logo that feels personal, warm, and accessible while maintaining a clean, professional appearance, honoring the memory of Ettore and Anita Righetti and their legacy of compassion.

The umbrella emerged as a central motif, symbolizing refuge and protection. A hand-drawn element using Bounce Script font adds human warmth, while the red color accentuates the founders’ initials. The result blends simplicity with deep symbolism.

A versatile identity system that beautifully communicates the foundation’s mission of care, applied across event materials, signage, and printed collateral ahead of the May 2024 inauguration.